Turn your content calendar into that book you’ve been meaning to write.

We help advisors and finservices pros create a book-centered content plan so you can publish a book (and blogs) in nine months or less.

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How It Works

Step 1: Book Idea Expedition

  • We explore your expertise, audience, and perspective to identify the right book idea for you.

  • Time: One week

Step 2: Content Calendar

  • We build the table of contents for your book, which doubles as our content calendar

  • Time: One week

Step 3: Writing

  • After weekly meetings, we write the next blog / section of your book, compiling the master manuscript as we go.

  • Time: 6-9 months

Step 4: Publish Your Book

  • We work through the manuscript with you for any revisions/edits, then we lay out and publish the book.

  • Time: One month

Who We Are

Clay Pigeon is me, Zach McDonald. After a decade working with industry leaders like Jud Mackrill, Wade Pfau, Jamie Hopkins, Ron Carson, and more, I saw a need for simplifying the process of writing a book.

In 2024, I started Clay Pigeon to help advisors and finservices professionals create book-centered content plans that allow them to publish a book and blogs in nine months or less.

Ready to get started?

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