Thoughts from Clay Pigeon Email Zach McDonald 4/7/25 Email Zach McDonald 4/7/25 The Advisor’s Guide to Sending Emails When the Market Is Crazy: 4 Simple, Client-calming Steps Read More Content Marketing Zach McDonald 4/3/25 Content Marketing Zach McDonald 4/3/25 With AI-powered Search on the Rise, Do Keywords Matter Anymore? Read More Content Marketing Zach McDonald 4/2/25 Content Marketing Zach McDonald 4/2/25 Don’t Go All-in on A.I. – Not Now, Not Ever Read More Email Zach McDonald 3/21/25 Email Zach McDonald 3/21/25 ‘I Just Want My Clients to Read My Emails’ – A Tale of an Advisor on a Mission Read More Email Zach McDonald 3/13/25 Email Zach McDonald 3/13/25 Engage Your List: 10 Quick Tips for Financial Advisors to Help Your Emails Come Alive so Clients & Prospects Will Want to Read Them Read More Content Marketing Zach McDonald 3/6/25 Content Marketing Zach McDonald 3/6/25 Strategy, Production, Promotion: The 3 Pieces that Keep Your Content Marketing Machine Running Read More Advisor Communications Zach McDonald 2/26/25 Advisor Communications Zach McDonald 2/26/25 5 Keys of Effective Digital Communication for Financial Advisors Read More Email Zach McDonald 2/21/25 Email Zach McDonald 2/21/25 Build Your List: Top 10 Ways Financial Advisors can Get More Subscribers Read More Email Zach McDonald 2/11/25 Email Zach McDonald 2/11/25 Email is the Only Future-proof Digital Marketing Channel for Financial Advisors Read More Content Marketing Zach McDonald 1/9/25 Content Marketing Zach McDonald 1/9/25 When it Comes to Content, Are You the Captain or the Cargo? Read More Digital Marketing Zach McDonald 12/19/24 Digital Marketing Zach McDonald 12/19/24 The Lie of Digital Marketing—and How Advisors Can Find the Truth Read More Content Marketing Zach McDonald 12/18/24 Content Marketing Zach McDonald 12/18/24 A Strange New World: 9 Content Marketing Tips for Financial Advisors in 2025 (and 3 Things to Avoid) Read More Hot Takes Zach McDonald 12/17/24 Hot Takes Zach McDonald 12/17/24 Is ‘Buy Human’ the New ‘Buy Local?’ Read More Strategy Zach McDonald 12/13/24 Strategy Zach McDonald 12/13/24 3 Lessons of 2024: Stop Building on Social, Stop Counting on Keywords, Stop Trusting Websites Read More Email Zach McDonald 12/12/24 Email Zach McDonald 12/12/24 ICYMI: Email Open Rates are a Pointless Metric Now Read More Strategy Zach McDonald 12/5/24 Strategy Zach McDonald 12/5/24 The Only Differentiating Factor Left When it Comes to Content is Perspective—What’s Yours? Read More Strategy Zach McDonald 11/13/24 Strategy Zach McDonald 11/13/24 6 Communication Tweaks That Will Help Your Clients Remember the Important Stuff Read More Hot Takes Zach McDonald 10/23/24 Hot Takes Zach McDonald 10/23/24 When It Comes to A.I. Content, Here’s Why Clay Pigeon ‘Cheerfully Refuses’ Read More Email Zach McDonald 10/18/24 Email Zach McDonald 10/18/24 The Most Important Communication Tool Advisors Have Available to Them Read More Advisor Communications Zach McDonald 9/19/24 Advisor Communications Zach McDonald 9/19/24 4 Communication Principles for Advisors Who Want to Keep Clients & Prospects Engaged Read More Older Posts
Email Zach McDonald 4/7/25 Email Zach McDonald 4/7/25 The Advisor’s Guide to Sending Emails When the Market Is Crazy: 4 Simple, Client-calming Steps Read More
Content Marketing Zach McDonald 4/3/25 Content Marketing Zach McDonald 4/3/25 With AI-powered Search on the Rise, Do Keywords Matter Anymore? Read More
Content Marketing Zach McDonald 4/2/25 Content Marketing Zach McDonald 4/2/25 Don’t Go All-in on A.I. – Not Now, Not Ever Read More
Email Zach McDonald 3/21/25 Email Zach McDonald 3/21/25 ‘I Just Want My Clients to Read My Emails’ – A Tale of an Advisor on a Mission Read More
Email Zach McDonald 3/13/25 Email Zach McDonald 3/13/25 Engage Your List: 10 Quick Tips for Financial Advisors to Help Your Emails Come Alive so Clients & Prospects Will Want to Read Them Read More
Content Marketing Zach McDonald 3/6/25 Content Marketing Zach McDonald 3/6/25 Strategy, Production, Promotion: The 3 Pieces that Keep Your Content Marketing Machine Running Read More
Advisor Communications Zach McDonald 2/26/25 Advisor Communications Zach McDonald 2/26/25 5 Keys of Effective Digital Communication for Financial Advisors Read More
Email Zach McDonald 2/21/25 Email Zach McDonald 2/21/25 Build Your List: Top 10 Ways Financial Advisors can Get More Subscribers Read More
Email Zach McDonald 2/11/25 Email Zach McDonald 2/11/25 Email is the Only Future-proof Digital Marketing Channel for Financial Advisors Read More
Content Marketing Zach McDonald 1/9/25 Content Marketing Zach McDonald 1/9/25 When it Comes to Content, Are You the Captain or the Cargo? Read More
Digital Marketing Zach McDonald 12/19/24 Digital Marketing Zach McDonald 12/19/24 The Lie of Digital Marketing—and How Advisors Can Find the Truth Read More
Content Marketing Zach McDonald 12/18/24 Content Marketing Zach McDonald 12/18/24 A Strange New World: 9 Content Marketing Tips for Financial Advisors in 2025 (and 3 Things to Avoid) Read More
Hot Takes Zach McDonald 12/17/24 Hot Takes Zach McDonald 12/17/24 Is ‘Buy Human’ the New ‘Buy Local?’ Read More
Strategy Zach McDonald 12/13/24 Strategy Zach McDonald 12/13/24 3 Lessons of 2024: Stop Building on Social, Stop Counting on Keywords, Stop Trusting Websites Read More
Email Zach McDonald 12/12/24 Email Zach McDonald 12/12/24 ICYMI: Email Open Rates are a Pointless Metric Now Read More
Strategy Zach McDonald 12/5/24 Strategy Zach McDonald 12/5/24 The Only Differentiating Factor Left When it Comes to Content is Perspective—What’s Yours? Read More
Strategy Zach McDonald 11/13/24 Strategy Zach McDonald 11/13/24 6 Communication Tweaks That Will Help Your Clients Remember the Important Stuff Read More
Hot Takes Zach McDonald 10/23/24 Hot Takes Zach McDonald 10/23/24 When It Comes to A.I. Content, Here’s Why Clay Pigeon ‘Cheerfully Refuses’ Read More
Email Zach McDonald 10/18/24 Email Zach McDonald 10/18/24 The Most Important Communication Tool Advisors Have Available to Them Read More
Advisor Communications Zach McDonald 9/19/24 Advisor Communications Zach McDonald 9/19/24 4 Communication Principles for Advisors Who Want to Keep Clients & Prospects Engaged Read More
